Unless you are Mormon or have a deep-seated hatred for anything with Rocky Mountain iconography on it, you’ve probably at some point in your life had a Coors Light. It was the 2nd best selling beer in the US in 2012 and its parent company Canadian Molson Coors Brewing Company is the 7th largest brewing company in the world. Started in 1873 by Adolph Coors and Jacob Schueler, the Coors Brewing Company was founded in Golden Colorado, in the shadow of the Rocky Mountains, which gives the cans their classic imagery.
Coors Light and it’s equivalents from Budweiser and Miller get a pretty bad rap in the beer world. Beer advocate has scathing reviews of the stuff including quotes like “This can barely be considered a beer” and “Lord how I wish there was a ZERO available here. Am I being too harsh? No, not at all. This is an AWFUL beer.” Its included on the website’s list of lowest rated beers, and is also on ratebeer.com’s worst beer list. Then why does it continue to be one of the best-selling beers in the country?
I was ready to find out.
To be honest I think I’ve only ever drank Coors Light from a can, so I was kind of surprised by the color. The beer is a translucent, pale yellow, closer the color of white wine than a beer. It was super fizzy, with a small white head that bubbled off very quickly.
So what’s so bad about the smell and the taste that makes beer snobs turn up their noses? Nothing.
Namely, the beer smells and tastes like nothing.
But you’ve had Coors Light before. You probably can imagine the taste right now. You know it has a taste right? Well, yeah, there is a grainy, malty smell and taste to the stuff, albeit watered down. This is what gives it that “beer” taste we’re all so familiar with. But that’s about all there is to it; there’s no complexity, no ‘oomph’ to the stuff. It is, one note, boring; the beer equivalent of Kristen Stewart’s acting.
Should I drink it?
When Coors Light is ice cold, it can be very refreshing. So if it’s 110 degrees outside and your looking to cool off, this is a perfectly acceptable beer to drink. But if you’re looking for something flavorful, a beer you can truly savor, you might want to try something else.