Hipsters. They’ve already ruined so many classic American institutions: vinyl records, children’s sports team t-shirts, being aloof. But now they are threatening one of the greatest American values, the thing that separates us from the rest of the world: sub-par beer. According to a new report, the price of cheap beer is rising at a faster rate than quality craft beers. The reason? Hipsters and their cult-like devotion to PBR. Their love for those watery tall boys has caused lower-quality beer prices to jump 6.8 percent since October, nearly 5 times the amount craft beer has risen.
I’m not going to lie, when I started drinking in college, PBR was my beer of choice. Not entirely by design – it was the only cheap beer my friends snobby older boyfriend would buy us at the liquor store – but I knocked back that filtered piss water and loved every second of it. I thought it was a pretty good beer, but this was a time in my life when I thought Private Stock and $7 handles of pomegranate-flavored vodka were also quality alcoholic drinks. Then when I turned 21 I moved onto craft beers, never to drink that blue ribbon again.
Thank you craft beer, for saving me from a life of shitty hipster parties
I think the results of this report might be a good thing. I mean, if we can continue to convince hundreds of mustache-growing “artists” to keep drinking this stuff, it wont inflate the price of quality beer for the rest of us. The key is to keep reminding them that it’s counter-culture and retro-cool.
I say PBR should change their brand mascot to a 19th-century circus bear smoking an American Spirit. Or Zooey Deschanel.