Tag Archives: Coors Light

Thanks Obamacare! US Government Approves Calorie Labeling on Beer

US Treasury Department announced this week that beer, wine and spirit makers can start adding nutrition information to their product labels including serving size, calories, and carbs. This is the first time this kind of labeling has been approved for alcoholic beverages, and for the time being will be a voluntary measure. Support for the new rule came from both inside and outside the alcohol industry, with consumers wanting to know more about what they were drinking and producers wanting to promote low-calorie and low-carb drink options.

We all know that drinking is bad for you: from Cirrhosis to sex with ugly people, the stuff can wreak havoc on the brain and body. But learning the amount of calories in that Lime-a-Rita you’re about to chug is a reality colder than a Coors Light can. For example, Coors Light has 104 calories per can, and that’s a light beer (for the record, “light” means lower calories, not the increased desire to “light” things on fire while drinking). In fact, most beers have between 150-200 calories per drink. That means that by the end of the night, the amount of calories consumed through drinking is probably more than the entire buffalo chicken pizza you ate while drunk.

Sierra Nevada Pale Ale 1Keep drinking and your beer won’t be the only thing that’s “full-bodied.

If the Biggest Loser taught me anything, it’s that weight management is all about calories in/calories out. So, if you want to enjoy the beer without the belly, here are some common drinking activities that burn calories.

Dancing – 364 calories
Crying – 15 calories
Crying over literally nothing  – 25 calories
fighting (physical) – 170 calories
fighting (verbal) – 35 calories
Stumbling home – 105 calories
Sex – 50 calories
Sex with a stranger – 55 calories
Calling your ex – 11 calories
Karaoke – 22 calories
Regret – 30 calories

 

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5 Beer Myths Debunked

Does beer have to be super cold to be enjoyable?

Does beer have to be super cold to be enjoyable?

When I started drinking beer, I was under the impression that it only came in one flavor, and that flavor was gross. After sampling the gamut from Keystone Ice to Keystone Light (it was college), I assumed I didn’t like beer because all beer tasted like bubbly sadness that was wrapped in regret and peed on by a dehydrated bull elephant. Years later, when I was properly introduced to the stuff, I was blown away by the variety of scents, tastes, and textures you can experience in a pint. A hollow sadness swept over me; I had wasted so many years drinking cheap pomegranate-flavored vodka when I could have enjoyed crisp lagers, robust stouts, and powerful IPAs.

Which brings me to the subject of beer myths. There are certain generally-accepted “truths” about beer that are complete hogwash (pardon my French). Worst of all, like my cheap beer mishap, these myths could prevent people from enjoying beer to the fullest and experiencing all the greatness craft beer has to offer.

Here are 5 very common beer myths, and the truth behind them:

1. Beer is best when it’s super cold: This is probably the biggest beer myth out there, and it’s propagated by America’s macrobrew industry. Beer commercials are full of snow-capped mountains, frosty glasses, and beer being yanked from buckets of ice.  Industry leaders  are constantly debuting new cold-can technologies, and restaurants brag about having the world’s coldest beer on tap. The truth is when beer is served at room temperature, it unlocks certain flavors and scents and showcases the complexity of the brew. The exact temps vary from style to style, but ratebeer.com has a great guide to help you out.

2. The darker the beer, the more alcohol: There is an assumption that dark beers like stouts and porters have a higher alcohol content than light-colored lagers. The truth is the color of beer comes from the malts, which are roasted for certain beers to give them a darker color and a nutty flavor without impacting the alcohol levels. For example, the ABV (Alcohol by Volume) of a Guinness is 4.1%, which is slightly less than Bud Light (4.2%).

3. Beer “skunks” when it is exposed to changing temperatures: If you had ever tasted skunked beer, you’d remember what it tastes like; just thinking about that sulfur smell is enough to make you queasy. The myth is that beer gets that way from being exposed to changing temperatures (cold to warm), when in fact it’s the light that affects the taste. This is why most beer makers choose brown bottles for their product.

4. US Beers are second-rate: US beer gets a bad rap world wide, the belief being that Budweiser and MillerCoors set the standard for all brewing in America. This is completely false; there are tons of amazing beers brewed right here, in fact there’s an entire week dedicated to craft brewing in the United States. If you step out of the haze of macrobrews and look to your local breweries, you might be surprised by how great the beer is in the good old Brew-S-A.

5. All beer tastes pretty much the same: False! If all you’ve ever had is American Lagers, expand your horizons. There’s a beer out there for everyone, and I promise you you’ll find one (probably more) you’ll fall in love with.

Keep these myths in mind the next time you grab for a beer, and happy drinking!

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Coors Light – Brew Review

Coors Light Thumb

Unless you are Mormon or have a deep-seated hatred for anything with Rocky Mountain iconography on it, you’ve probably at some point in your life had a Coors Light. It was the 2nd best selling beer in the US in 2012 and its parent company  Canadian Molson Coors Brewing Company is the 7th largest brewing company in the world. Started in 1873 by Adolph Coors and Jacob Schueler, the Coors Brewing Company was founded in Golden Colorado, in the shadow of the Rocky Mountains, which gives the cans their classic imagery.

Taste the rockies

Taste the Rockies

Coors Light and it’s equivalents from Budweiser and Miller get a pretty bad rap in the beer world. Beer advocate has scathing reviews of the stuff including quotes like “This can barely be considered a beer” and “Lord how I wish there was a ZERO available here. Am I being too harsh? No, not at all. This is an AWFUL beer.” Its included on the website’s list of lowest rated beers, and is also on ratebeer.com’s worst beer list. Then why does it continue to be one of the best-selling beers in the country?

I was ready to find out.

Coors Light in Glass

To be honest I think I’ve only ever drank Coors Light from a can, so I was kind of surprised by the color. The beer is a translucent, pale yellow, closer the color of white wine than a beer. It was super fizzy, with a small white head that bubbled off very quickly.

So what’s so bad about the smell and the taste that makes beer snobs turn up their noses? Nothing.

Namely, the beer smells and tastes like nothing.

But you’ve had Coors Light before. You probably can imagine the taste right now. You know it has a taste right? Well, yeah, there is a grainy, malty smell and taste to the stuff, albeit watered down. This is what gives it that “beer” taste we’re all so familiar with. But that’s about all there is to it; there’s no complexity, no ‘oomph’ to the stuff. It is, one note, boring; the beer equivalent of Kristen Stewart’s acting.

Should I drink it?

When Coors Light is ice cold, it can be very refreshing. So if it’s 110 degrees outside and your looking to cool off, this is a perfectly acceptable beer to drink. But if you’re looking for something flavorful, a beer you can truly savor, you might want to try something else.

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